Founded in Athens in 2008 by Eleftheria Arapoglou, Digitaria has established a distinct and idiosyncratic design identity defined by bold geometric silhouettes, subtle gender fluidity, and detachment from transient trends. For Digitaria, the pattern itself is the primary tool of expression, visibly distinguishing one collection from another.
The dress presented here comes from the label’s debut collection for Autumn/Winter 2008. It is a transformable design that can be worn in multiple ways, with or without sleeves. Defined by strong asymmetries, generous gathers, and inventive cuts, it exemplifies Digitaria’s signature design language.
Blanc
Visor hat, Blanc, 2016
Hat pattern, Blanc
Campaign photograph from the Blossom collection, Spring/Summer 2021
Photographer: Bill Georgoussis
Photographer: Bill Georgoussis