MEUF

Established in 2017 by Theodora Christopoulou, following a decade-long career as designer at Atelier Loukia, MEUF takes its name from French slang — meuf, a reversed form of femme meaning woman or girl. The brand approaches fashion as a visual art form, distinguished by geometric patterns, precision lines, and a balance of comfort and elegance. The dress featured here is from the 2024 collection. Made of 100% cotton and organza, it includes handmade decorative fringes. The design began from a square-cut silhouette onto which geometric shapes were drawn to define the final pattern.